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2021-02-11 at 12:55 Day 2 - Opening - Making soccer matter in a football loving state

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Club Marketing: Making soccer matter in a football loving state - Presented by TEXAS MUTUAL

Moderator: Jon Arnold, The Striker Texas Senior Staff Writer

Panelists: Zac Emmons, V.P. of Marketing & Communications, Houston Dynamo and Houston Dash 

Sarah Nollner, Director of Marketing and Communications, El Paso Locomotive FC 

James Ruth, Senior Vice President of Marketing, Austin FC 

Can the beautiful game co-exist with Texas' unofficial state religion? From the Dallas Cowboys on down to Friday Night Lights, we know Texas historically has put American football as priority number one on the list of sporting priorities. So, how do Texas’ soccer clubs make sure the fans who are tuned in Saturday and Sunday for college and pro football also become fans of their local soccer team? Or is converting fans of the gridiron a lost cause, with a smarter strategy targeting the minority of Texans who don’t follow another sport?

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