2021-02-11 at 12:55 Day 2 - Opening - Making soccer matter in a football loving state
Club Marketing: Making soccer matter in a football loving state - Presented by TEXAS MUTUAL
Moderator: Jon Arnold, The Striker Texas Senior Staff Writer
Panelists: Zac Emmons, V.P. of Marketing & Communications, Houston Dynamo and Houston Dash
Sarah Nollner, Director of Marketing and Communications, El Paso Locomotive FC
James Ruth, Senior Vice President of Marketing, Austin FC
Can the beautiful game co-exist with Texas' unofficial state religion? From the Dallas Cowboys on down to Friday Night Lights, we know Texas historically has put American football as priority number one on the list of sporting priorities. So, how do Texas’ soccer clubs make sure the fans who are tuned in Saturday and Sunday for college and pro football also become fans of their local soccer team? Or is converting fans of the gridiron a lost cause, with a smarter strategy targeting the minority of Texans who don’t follow another sport?